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The impetuous and uncontrollable viral nature of information during a Crisis situation in the company, today combined with the immediate pressure of digital media (blogs, forums and social networks), makes more and more complicate the management of relationships and messages, requiring major capabilities of governance of the situation and the activation of a timely, thoughtful communication.

Constant monitoring of conversations on Internet, the ability to respond carefully and wisely, together with immediate response times and correct languages, are crucial to manage sudden critical situations.

RdP developed specific policies and procedures manuals (Preparedness Plans) to manage business crisis, providing the company with concrete tools to deal against various external attacks with clarity and effectiveness.